STICKY MARKETING from Kogan Page at the Book Checkout

STICKY MARKETING
STICKY MARKETING
Subtitle:
Why everthing in marketing has changed and what to do about it
Book Category:
Business & Economics > General
Author:
Leboff, Grant
Binding:
Paperback
ISBN 13:
9780749460501
Price:
GBP 16.99
Publication Year:
2011

Publisher Info

Kogan Page.

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Book Description

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.