STORE WARS: THE WORLDWIDE BATTLE FOR MINDSPACE AND SHELFSPACE, ONLINE AND IN

STORE WARS: THE WORLDWIDE BATTLE FOR MINDSPACE AND SHELFSPACE, ONLINE AND IN-STORE, 2ND EDITION
STORE WARS: THE WORLDWIDE BATTLE FOR MINDSPACE AND SHELFSPACE, ONLINE AND IN-STORE, 2ND EDITION
Book Category:
Business & Economics > International > Marketing
Author:
Greg Thain
Binding:
Hardcover
ISBN 13:
9781118374061
Price:
USD 50
Publication Year:
2012

Publisher Info

John Wiley & Sons, Inc..

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Book Description

The sequel to the highly successful?Store Wars: the battle for mindspace and shelfspace?published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the

 
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