Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In

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Store Wars: The Worldwide Battle For Mindspace And Shelfspace, Online And In-store, 2nd Edition
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2nd Edition
Book Category:
Business & Economics > General
ISBN 13:
9781118374061
Price:
USD 50

Publisher Info

John Wiley & Sons.

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Book Description

A comprehensive and complex analysis of the consumer and retail market and the "interaction" between FMCG retailers and manufacturers