Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2nd Edition |
Book Category:
Business & Economics > General
|
ISBN 13:
9781118374061
|
Price:
USD 50
|
Publisher Info
Maya Zurifeh,
John Wiley & Sons,The Atrium, Southern Gate,
West Sussex - PO19 8SQ,United Kingdom
Web: www.wiley.com Inquiry
Book Description
A comprehensive and complex analysis of the consumer and retail market and the "interaction" between FMCG retailers and manufacturers