Strategic Sport Communication from Human Kinetics Europe/Distributed Exlusively by The Mare Nostrum Group at the Book Checkout

Strategic Sport Communication
Strategic Sport Communication
Book Category:
Health & Fitness > General
Author:
Paul M. Pedersen, Pamela C. Laucella, Edward Kian and Andrea N. Geurin
Binding:
Paperback
ISBN 13:
9781492594499
Price:
GB 82.00
Publication Year:
2020

Publisher Info

Human Kinetics Europe/Distributed Exlusively by The Mare Nostrum Group.

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Book Description

Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.