
Testing Business Ideas: A Field Guide for Rapid Experimentation |
Book Category:
Business & Economics > Entrepreneurship
|
Author:
David J. Bland, Alexander Osterwalder
|
ISBN 13:
9781119551447
|
Price:
USD 26.99
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Publication Year:
2019
|
Publisher Info
John Wiley & Sons. InquiryBook Description
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses