Testing Business Ideas: A Field Guide for Rapid Experimentation from John Wiley & Sons at the Book Checkout

Testing Business Ideas: A Field Guide For Rapid Experimentation
Testing Business Ideas: A Field Guide for Rapid Experimentation
Book Category:
Business & Economics > Entrepreneurship
Author:
David J. Bland, Alexander Osterwalder
ISBN 13:
9781119551447
Price:
USD 26.99
Publication Year:
2019

Publisher Info

John Wiley & Sons.

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Book Description

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses