
THE ARAB WORLD UNBOUND: TAPPING INTO THE POWER OF 350 MILLION CONSUMERS |
Book Category:
Business & Economics > International > Marketing
|
Author:
Vijay Mahajan
|
Binding:
Hardcover
|
ISBN 13:
9781118074510
|
Price:
USD 39.95
|
Publication Year:
2012
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of marke
Ordering/Distributor/Wholesaler Information
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