THE ARAB WORLD UNBOUND: TAPPING INTO THE POWER OF 350 MILLION CONSUMERS from John Wiley & Sons, Inc. at the Book Checkout

THE ARAB WORLD UNBOUND: TAPPING INTO THE POWER OF 350 MILLION CONSUMERS
THE ARAB WORLD UNBOUND: TAPPING INTO THE POWER OF 350 MILLION CONSUMERS
Book Category:
Business & Economics > International > Marketing
Author:
Vijay Mahajan
Binding:
Hardcover
ISBN 13:
9781118074510
Price:
USD 39.95
Publication Year:
2012

Publisher Info

John Wiley & Sons, Inc..

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Book Description

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of marke

 
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