THE ART OF CHOOSING from Hachette UK & US at the Book Checkout

THE ART OF CHOOSING
THE ART OF CHOOSING
Book Category:
Business & Economics > General
Author:
Iyengar, Sheena
Binding:
Paperback
ISBN 13:
9780446559447
Price:
USD 16
Publication Year:
2010

Publisher Info

Hachette UK & US.

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Book Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences

 

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