
THE BRANDED MIND |
Subtitle:
What Neuroscience really tells us about the Puzzle of the Brain and the Brand
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Book Category:
Business & Economics > General
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Author:
Du Plessis, Erik
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Binding:
Hardcover
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ISBN 13:
9780749461256
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Price:
GBP 24.99
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Publication Year:
2011
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Publisher Info
Kogan Page. InquiryBook Description
The Branded Mind investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, it investigates topics such as, personality, measuring the brain, consumer behaviour, decision making and market segmentation.