THE BRANDED MIND from Kogan Page at the Book Checkout

THE BRANDED MIND
THE BRANDED MIND
Subtitle:
What Neuroscience really tells us about the Puzzle of the Brain and the Brand
Book Category:
Business & Economics > General
Author:
Du Plessis, Erik
Binding:
Hardcover
ISBN 13:
9780749461256
Price:
GBP 24.99
Publication Year:
2011

Publisher Info

Kogan Page.

Inquiry
Book Description

The Branded Mind investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, it investigates topics such as, personality, measuring the brain, consumer behaviour, decision making and market segmentation.