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| Subtitle: 25 behavioural biases that influence what we buy | 
| Book Category: Business & Economics > International > Marketing | 
| Author: Richard Shotton | 
| Binding: Paperback | 
| ISBN 13: 9780857196095 | 
| Price: UK 14.99 | 
| Publication Year: 2018 | 
Publisher Info
Harriman House. InquiryBook Description
 
    Written in an entertaining and highly-accessible way, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your marketing.