
The Choice Factory |
Subtitle:
25 behavioural biases that influence what we buy
|
Book Category:
Business & Economics > International > Marketing
|
Author:
Richard Shotton
|
Binding:
Paperback
|
ISBN 13:
9780857196095
|
Price:
UK 14.99
|
Publication Year:
2018
|
Publisher Info
Harriman House. InquiryBook Description
Written in an entertaining and highly-accessible way, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your marketing.