
The Decisive Moment |
Subtitle:
How the Brain Makes Up It's Mind
|
Book Category:
Social Science > General
|
Author:
Jonah Lehrer
|
Binding:
Paperback
|
ISBN 10:
1847673155
|
ISBN 13:
9781847673152
|
Price:
GBP 8.99
|
Publication Year:
2010
|
Publisher Info
Canongate Books. InquiryBook Description
In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' - from airline pilots, world-famous sportsmen and hedge fund investors to serial killers, politicians and poker players. Lehrer's goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Ordering/Distributor/Wholesaler Information
Orders to TBS, Colchester Road, Frating Green, Colchester, Essex, CO7 7DW, United Kingdom