
THE INNOVATOR'S WAY |
Subtitle:
Esssential Practices for Successful Innovation
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Book Category:
Social Science > General
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Author:
Denning, Peter J. and Dunham, Robert
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Binding:
Hardcover
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ISBN 10:
0-262-01454-8
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ISBN 13:
978-0-262-01454-0
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Price:
USD 29.95
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Publication Year:
2010
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Publisher Info
MIT Press. InquiryBook Description
Denning and Dunham define innovation as the art of getting people to adopt change. They draw a distinction between invention and innovation: many inventions never become innovations, and many innovations do not involve an invention. They identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success.
Ordering/Distributor/Wholesaler Information
The MIT Press
Book Review and Awards
Choice OAT