THE INNOVATOR'S WAY from MIT Press at the Book Checkout

THE INNOVATOR'S WAY
THE INNOVATOR'S WAY
Subtitle:
Esssential Practices for Successful Innovation
Book Category:
Social Science > General
Author:
Denning, Peter J. and Dunham, Robert
Binding:
Hardcover
ISBN 10:
0-262-01454-8
ISBN 13:
978-0-262-01454-0
Price:
USD 29.95
Publication Year:
2010

Publisher Info

MIT Press.

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Book Description

Denning and Dunham define innovation as the art of getting people to adopt change. They draw a distinction between invention and innovation: many inventions never become innovations, and many innovations do not involve an invention. They identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success.

 
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