
THE LUXURY STRATEGY |
Subtitle:
Break the Rules of Marketing
|
Book Category:
Business & Economics > General
|
Author:
Kapferer, Jean-Noel
|
Binding:
Hardcover
|
ISBN 13:
9780749454777
|
Price:
GBP 30.00
|
Publication Year:
2008
|
Publisher Info
Kogan Page. InquiryBook Description
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.