THE LUXURY STRATEGY from Kogan Page at the Book Checkout

THE LUXURY STRATEGY
THE LUXURY STRATEGY
Subtitle:
Break the Rules of Marketing
Book Category:
Business & Economics > General
Author:
Kapferer, Jean-Noel
Binding:
Hardcover
ISBN 13:
9780749454777
Price:
GBP 30.00
Publication Year:
2008

Publisher Info

Kogan Page.

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Book Description

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.