THE LUXURY STRATEGY from Kogan Page at the Book Checkout

THE LUXURY STRATEGY
THE LUXURY STRATEGY
Book Category:
Business & Economics > Sales & Selling > General
Author:
Kapferer, Jean-Noel
Editor::
Kogan Page
Binding:
Hardcover
ISBN 13:
9780749464912
Price:
GBP 34.99
Publication Year:
2012

Publisher Info

Kogan Page.

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Book Description

The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. The definitive work on the essence of a luxury brand strategy, it sets out the rules for success, and turns establi