
THE LUXURY STRATEGY |
Book Category:
Business & Economics > Sales & Selling > General
|
Author:
Kapferer, Jean-Noel
|
Editor::
Kogan Page
|
Binding:
Hardcover
|
ISBN 13:
9780749464912
|
Price:
GBP 34.99
|
Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. The definitive work on the essence of a luxury brand strategy, it sets out the rules for success, and turns establi