THE MARKETING CENTURY: HOW MARKETING DRIVES BUSINESS AND SHAPES SOCIETY from John Wiley & Sons, Inc. at the Book Checkout

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THE MARKETING CENTURY: HOW MARKETING DRIVES BUSINESS AND SHAPES SOCIETY
THE MARKETING CENTURY: HOW MARKETING DRIVES BUSINESS AND SHAPES SOCIETY
Book Category:
Business & Economics > International > Marketing
Author:
The CIM
Binding:
Hardcover
ISBN 13:
9780470660157
Price:
USD 34.95
Publication Year:
2011

Publisher Info

John Wiley & Sons, Inc..

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Book Description

Written to celebrate the Institute's centenary,?The Marketing Century?explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline o

 
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