
THE MARKETING CENTURY: HOW MARKETING DRIVES BUSINESS AND SHAPES SOCIETY |
Book Category:
Business & Economics > International > Marketing
|
Author:
The CIM
|
Binding:
Hardcover
|
ISBN 13:
9780470660157
|
Price:
USD 34.95
|
Publication Year:
2011
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
Written to celebrate the Institute's centenary,?The Marketing Century?explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline o
Ordering/Distributor/Wholesaler Information
Available through your vendor.