
THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION |
Book Category:
Business & Economics > Marketing > General
|
Author:
Scott
|
Binding:
Paperback
|
ISBN 13:
9781118488768
|
Price:
USD 29
|
Publication Year:
2013
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage We
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