THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION |
Book Category:
Business & Economics > Marketing > General
|
Author:
Scott
|
Binding:
Paperback
|
ISBN 13:
9781118488768
|
Price:
USD 29
|
Publication Year:
2013
|
Publisher Info
Charles Regan,
John Wiley & Sons, Inc.,111 River Street, 4-02,
Hoboken ,
New Jersey - 07030-5774,USA
Web: www.wiley.com Key Contact Information
Matt Santaspirt
Sales & Market Development Manager--GCC
Amer Cheaito
Sales Representative-GCC
Julie Attrill
Global Rights Executive
Book Description
It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage We
Ordering/Distributor/Wholesaler Information
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