
THE NEW RULES OF MARKETING & PR |
Subtitle:
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition
|
Book Category:
Business & Economics > International > Marketing
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Author:
Scott
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Binding:
Paperback
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ISBN 13:
9781118026984
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Price:
USD 19.95
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Publication Year:
2011
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Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough.?The New Rules of Marketing and PR?has br
Ordering/Distributor/Wholesaler Information
Available through your vendor.