THE NEW RULES OF MARKETING & PR from John Wiley & Sons, Inc. at the Book Checkout

THE NEW RULES OF MARKETING & PR
THE NEW RULES OF MARKETING & PR
Subtitle:
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition
Book Category:
Business & Economics > International > Marketing
Author:
Scott
Binding:
Paperback
ISBN 13:
9781118026984
Price:
USD 19.95
Publication Year:
2011

Publisher Info

John Wiley & Sons, Inc..

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Book Description

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough.?The New Rules of Marketing and PR?has br

 
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