| THE NEW STRATEGIC BRAND MANAGEMENT |
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Subtitle:
Creating and Sustaining Brand Equity Long Term
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Book Category:
Business & Economics > General
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Author:
Kapferer, Jean-Noel
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Binding:
Paperback
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ISBN 13:
9780749450854
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Price:
GBP 35.00
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Publication Year:
2008
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Publisher Info
Kogan Page. InquiryBook Description
The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.