THE NEW STRATEGIC BRAND MANAGEMENT from Kogan Page at the Book Checkout

THE NEW STRATEGIC BRAND MANAGEMENT
THE NEW STRATEGIC BRAND MANAGEMENT
Subtitle:
Creating and Sustaining Brand Equity Long Term
Book Category:
Business & Economics > General
Author:
Kapferer, Jean-Noel
Binding:
Paperback
ISBN 13:
9780749450854
Price:
GBP 35.00
Publication Year:
2008

Publisher Info

Kogan Page.

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Book Description

The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.