
THE NEW STRATEGIC BRAND MANAGEMENT |
Subtitle:
Creating and Sustaining Brand Equity Long Term
|
Book Category:
Business & Economics > General
|
Author:
Kapferer, Jean-Noel
|
Binding:
Paperback
|
ISBN 13:
9780749450854
|
Price:
GBP 35.00
|
Publication Year:
2008
|
Publisher Info
Kogan Page. InquiryBook Description
The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.