
THE NEW STRATEGIC BRAND MANAGEMENT |
Book Category:
Business & Economics > Management
|
Author:
Kapferer, Jean-Noel
|
Editor::
Kogan Page
|
Binding:
Paperback
|
ISBN 13:
9780749465155
|
Price:
GBP 39.99
|
Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
The New Strategic Brand Management by Jean-Noel Kapferer is the essential reference source on brand management and strategic brand thinking for all marketing professionals and students.