THE NEW STRATEGIC BRAND MANAGEMENT from Kogan Page at the Book Checkout

THE NEW STRATEGIC BRAND MANAGEMENT
THE NEW STRATEGIC BRAND MANAGEMENT
Book Category:
Business & Economics > Management
Author:
Kapferer, Jean-Noel
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749465155
Price:
GBP 39.99
Publication Year:
2012

Publisher Info

Kogan Page.

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Book Description

The New Strategic Brand Management by Jean-Noel Kapferer is the essential reference source on brand management and strategic brand thinking for all marketing professionals and students.