The Power of Metaphor |
Subtitle:
Examining Its Influence on Social Life
|
Book Category:
Psychology > General
|
Author:
Edited by Mark J. Landau, Michael D. Robinson, and Brian P. Meier
|
Binding:
Hardcover
|
ISBN 13:
9781433815799
|
Price:
$79.95
|
Publication Year:
2014
|
Publisher Info
Michael Miyazaki,
American Psychological Association,750 First Street, NE,
Washington ,
District Of Columbia - 20002,USA
Web: www.apa.org/pubs/magination Inquiry
Book Description
This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).