
The Power of Metaphor |
Subtitle:
Examining Its Influence on Social Life
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Book Category:
Psychology > General
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Author:
Edited by Mark J. Landau, Michael D. Robinson, and Brian P. Meier
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Binding:
Hardcover
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ISBN 13:
9781433815799
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Price:
$79.95
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Publication Year:
2014
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Publisher Info
American Psychological Association. InquiryBook Description
This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).