The Power of Metaphor from American Psychological Association at the Book Checkout

The Power Of Metaphor
The Power of Metaphor
Subtitle:
Examining Its Influence on Social Life
Book Category:
Psychology > General
Author:
Edited by Mark J. Landau, Michael D. Robinson, and Brian P. Meier
Binding:
Hardcover
ISBN 13:
9781433815799
Price:
$79.95
Publication Year:
2014

Publisher Info

Michael Miyazaki,

American Psychological Association,
750 First Street, NE,
Washington ,
District Of Columbia - 20002,
USA
Web: www.apa.org/pubs/magination

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Book Description

This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

 
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