
THE SCIENCE OF MARKETING: WHEN TO TWEET, WHAT TO POST, HOW TO BLOG, AND OTHER PROVEN STRATEGIES |
Book Category:
Business & Economics > Sales & Selling > General
|
Author:
Zarrella
|
Binding:
Hardcover
|
ISBN 13:
9781118138274
|
Price:
USD 29.95
|
Publication Year:
2013
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marke
Ordering/Distributor/Wholesaler Information
Available through your vendor.