THE TIPPING POINT from Hachette UK & US at the Book Checkout

THE TIPPING POINT
THE TIPPING POINT
Subtitle:
How Little Things Can Make a Big Difference
Book Category:
Business & Economics > General
Author:
Gladwell, Malcolm
Binding:
Paperback
ISBN 13:
9780316679077
Price:
USD 7.99
Publication Year:
2001

Publisher Info

Hachette UK & US.

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Book Description

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

 

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