UNDERSTANDING DIGITAL MARKETING from Kogan Page at the Book Checkout

UNDERSTANDING DIGITAL MARKETING
UNDERSTANDING DIGITAL MARKETING
Book Category:
Business & Economics > Marketing > General
Author:
Ryan, Damian, Jones, Calvin
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749464271
Price:
GBP 19.99
Publication Year:
2012

Publisher Info

Kogan Page.

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Book Description

Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketi