
UNDERSTANDING DIGITAL MARKETING |
Book Category:
Business & Economics > Marketing > General
|
Author:
Ryan, Damian, Jones, Calvin
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Editor::
Kogan Page
|
Binding:
Paperback
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ISBN 13:
9780749464271
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Price:
GBP 19.99
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Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketi