YES! from Profile Books at the Book Checkout

YES!
YES!
Subtitle:
50 Secrets From the Science of Persuasion
Book Category:
Business & Economics > General
Author:
Professor Noah J. Goldstein, Steve Martin and Professor Robert B. Cialdini
Binding:
Paperback
ISBN 13:
9781846680168
Price:
GBP 8.99
Publication Year:
2007

Publisher Info

Profile Books.

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Book Description

Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process.